三星连续 14 年引领数字标牌市场

　　Samsung's role as a digital art platform is exemplified by its collaboration with contemporary artists

　　三星电子是数字标牌技术的先驱，庆祝其作为市场领导者的第 14 个年头，保持其在创新前沿的地位，并彻底改变了数字标牌在各个领域的作用。根据 Fortune Business Insight 的数据，到 2026 年，数字标牌市场预计将超过 350 亿美元，三星一直在扩大这个充满活力的行业的边界。

　　在过去的十年中，数字标牌已经从单纯的广告展示发展成为一个强大的个性化信息、教育、体育、艺术等平台。三星的智能标牌在这一转型中发挥了关键作用，提供了超越白板和投影仪等传统技术的灵活性和多功能性。

　　2023 年，三星继续在各个领域推进沉浸感，为采用其技术的组织创造了全面的体验。从梵蒂冈城的圣彼得广场等历史古迹到迪拜的亚特兰蒂斯皇家酒店等超豪华度假村，三星的高精度 LED 显示屏和音频解决方案增强了活动效果，并创造了令人惊叹的环境。

　　一个值得注意的例子是与威尔士大学圣大卫三一分校的合作，三星的沉浸式房间配备了 18 米的 LED 屏幕，重新定义了学习体验。该大学的沉浸式空间被公认为 2023 年 AV 奖的“年度教育项目”决赛入围者，展示了三星致力于通过数字标牌突破教育界限的承诺。

　　三星对教育的影响还延伸到德克萨斯州达拉斯的 Hogg 新技术中心，那里的 Flip Pro 交互式显示器促进了交互式学习和协作，在 2023 年 EdTech 突破奖中，三星被公认为教育市场最佳整体 IT 解决方案提供商。

　　The Wall for Virtual Production 是三星产品阵容的新成员，展示了该公司对支持电视、电影和创意产业创造力的承诺。它允许创意人员使用超大的LED墙，通过实时视觉效果技术创建虚拟内容，从而减少制作时间和成本。

　　三星作为数字艺术平台的角色体现在它与已故朴瑞博和荷兰裔美国视听艺术家 0010×0010 等当代艺术家的合作中。在纽约洛克菲勒中心和泰国曼谷等地举办的展览展示了三星的技术如何将艺术带入生活，重新定义现代艺术的边界，并探索数字世界和物理世界的融合。

　　Samsung Electronics, a pioneer in digital signage technology, celebrates its 14th year as the market leader, maintaining its position at the forefront of innovation and revolutionizing the role of digital signage in various sectors. As the digital signage market is projected to exceed $35 billion by 2026 according to Fortune Business Insight, Samsung has consistently expanded the boundaries of this dynamic industry.

　　Over the past decade, digital signage has evolved from being a mere advertising display to a powerful platform for personalized information, education, sports, art, and more. Samsung’s Smart Signages have played a pivotal role in this transformation, offering flexibility and versatility that goes beyond traditional technology like whiteboards and projectors.

　　In 2023, Samsung continued to advance immersion across various fields, creating a total experience for organizations that adopt its technology. From historic monuments like St. Peter’s Square in Vatican City to ultra-luxury resorts such as Atlantis the Royal in Dubai, Samsung’s high-precision LED displays and audio solutions have enhanced events and created awe-inspiring environments.

　　One notable example is the collaboration with the University of Wales Trinity Saint David, where Samsung’s immersive room equipped with 18 meters of LED screens redefines the learning experience. Recognized as an “Education Project of the Year” Finalist at the AV Awards 2023, the University’s immersive space showcases Samsung’s commitment to pushing the boundaries of education through digital signage.

　　Samsung’s impact on education also extends to the Hogg New Tech Center in Dallas, Texas, where the Flip Pro interactive display facilitates interactive learning and collaboration, earning Samsung recognition as the Best Overall IT Solution Provider for the Education Market at the 2023 EdTech Breakthrough Awards.

　　The Wall for Virtual Production, a new addition to Samsung’s product lineup, demonstrates the company’s commitment to supporting creativity in the TV, film, and creative industries. It allows creatives to use ultra-large LED walls to create virtual content with real-time visual effects technology, reducing production time and costs.

　　Samsung’s role as a digital art platform is exemplified by its collaboration with contemporary artists like the late Park Seo-Bo and Dutch-American audiovisual artist 0010×0010. Exhibitions in locations such as New York’s Rockefeller Center and Bangkok, Thailand, showcase how Samsung’s technology brings art to life, redefining the boundaries of modern art and exploring the convergence of the digital and physical worlds.